In a competitive market, with buyers overbidding listing prices, it’s tempting to just rely on amateur photos and skip details like video tours. However, with a hot market, it is actually the best time to attract as many offers as possible to increase your bid ceiling!

In 2020, two-thirds of homebuyers in 32 major markets bid on a property without seeing it in person and a third of those polled by Zillow said they would rather take a virtual home tour—even after the coronavirus pandemic is considered ‘over.’

Now that we’ve acclimated to the global pandemic, it’s clear that things like virtual showings and closings aren’t just a trend and will be a large part of the real estate landscape. 

Take advantage of the power of video tours to get the best profit from today’s market.