Real Estate Video Tours vs. 3D Tours: Why Video?

Property video tours (video walk-throughs) are the most effective and powerful way to virtually show your property. 3D tours and 3D walkthroughs are like Google Street View and are a collection of stitched images with limited viewing points pinned in the house. While these 3D options have gained some traction in the industry they still have many shortcomings and this is why Blackfern Media chooses to focus on offering high quality video tours. 

3D Is Not A Smooth Experience

3D tours can be clunky, jerky and disconcerting for the viewer as it “teleports” you throughout the property, sometimes resulting in you losing your bearing on where you are in the home or what you’re looking at.

3D Tours May Lose Your Customers

3D tours also take much longer for a viewer to see the whole property which may lead them to lose interest before viewing the entire property and the best features it has to offer. Everyone is familiar with how to play videos online, so there’s no learning curve to use it compared to 3D tours. 

Constant clicking or tapping to explore the whole property on top of panning the camera’s view around to view something other than walls can be frustrating. 

3D Highlights What You Don’t Want Highlighted

Lastly, 3D tours may not show your property in the best light, and will show areas that you don’t want to highlight. Average properties may have areas that need work that might cause viewers to immediately lose interest if they haven’t already seen the best features. On the other hand, high-end properties may have too many rooms and people can get lost “exploring” all these rooms before they get to the key selling points like an in-ground pool, immense kitchen, and decked out man cave.

Video Tours are more Compelling

Real estate videos are more like an invitation to an in-home viewing experience. Property video tours let you predict and control the way a listing is perceived. Videos do this by using a more thematic presentation that relies on cinematography to highlight the property in an effectively paced experience, utilizing different camera angles and carefully selected music.

Video Evokes Emotion

Video tours can be creative and can showcase desirable features of the neighborhood, including drone visuals and close-up detail shots inside the home that 3D tours are not capable of doing. Video shows a home in the most ideal light – literally and figuratively, and when done effectively adds a warm and welcoming mood, connecting buyers to the property. 

Blackfern Media utilizes the elements of video to evoke affectionate emotions about your home or property, while still images and 3D tours cannot.

Causing the viewer to become emotionally connected with a home through video before seeing it in person can motivate buyers to overlook less desirable qualities. The picture you paint with a real estate video can be the reason a property listing makes a buyer’s shortlist.